Frequently Asked Questions
Everything you need to know about medical ghostwriting for health and wellness professionals
About My Services
Understanding what I do and how I can help you
What is health and wellness ghostwriting?
Health and wellness ghostwriting is when a professional writer with medical knowledge creates content on your behalf - articles, emails, newsletters, and courses that establish your authority and build trust with your audience. Unlike generic copywriters, a health and wellness ghostwriter understands medical terminology, healthcare regulations, and the psychology of wellness consumers. I combine graduate training in neuroscience and medicine from Emory University with psychology expertise and 40+ years of business experience to create content that's both accurate and persuasive.
What are Educational Email Courses (EECs)?
Educational Email Courses are multi-day email sequences that educate your prospects while converting them into clients. Typically 5-7 emails sent one per day, they provide valuable information about a specific health or wellness topic while demonstrating your expertise. Unlike sales emails, EECs build trust by teaching first and selling second. They combine medical accuracy with psychological persuasion principles to move subscribers naturally toward booking a consultation or purchasing your services.
How is a ghostwriter different from a copywriter?
A ghostwriter creates content published under your name, while a copywriter typically creates promotional materials for a company. Ghostwriters capture your voice and expertise, making it sound like you wrote it yourself. As a medical ghostwriter, I do both - I write in your voice AND I apply proven copywriting principles to make that content persuasive and conversion-focused. You get content that sounds authentically like you while achieving specific business goals.
Do you write books or just articles and emails?
My primary focus is on content that builds your email list and converts subscribers into clients - Educational Email Courses, newsletters, articles, and strategic content. While I have the capability to ghostwrite books, my specialty is the high-ROI content that directly grows your business. If you need a book, we can discuss that as a custom project, but most wellness professionals get better results from consistent email-based content than from writing a book.
How long does it take to create an Educational Email Course?
Typically 2-3 weeks for a 5-7 day course. This includes research, outline approval, writing, your review and revisions, and final delivery. The timeline can be shorter for simpler topics or if you provide detailed source material. Rush projects are available for an additional fee. The investment in time is worth it - a well-crafted EEC can work for your business 24/7 for years.
What's included in your Gold vs. Titanium package?
Gold Package includes: (1) Complete audit of your current online presence, (2) Educational Email Courses, (3) Authority-building articles written and published on your behalf, plus additional strategic services.
Titanium Package includes: Everything in Gold PLUS (4) Social media content to drive traffic to your landing pages, and (5) Complete monthly newsletter service. The Titanium package is for wellness professionals ready to scale aggressively with a comprehensive content strategy.
Both packages can be customized with add-on services like white papers, SEO content, case studies, and more.
About My Qualifications
Understanding my background and why it matters for your content
Are you a licensed physician?
No, I'm not a practicing physician. I completed 2 years of graduate medical training in neuroscience and medicine at Emory University, which gives me the same foundational medical knowledge without clinical licensing. This is actually perfect for copywriting - I understand the science deeply enough to write accurately about complex health topics, but I'm focused on communication, not clinical practice. Think of me as someone who speaks the language of medicine fluently but uses it to write persuasive content, not to treat patients.
What medical qualifications do you have?
I hold a combined BS/MS in Biology and Psychology from Emory University (1983), with additional graduate training in Neuroscience and Medicine at Emory's Graduate School and Medical School (1983-1985). I'm also EMT-trained with field experience in emergency medical services. My medical education covered anatomy, physiology, pathophysiology, pharmacology, and clinical medicine - the same foundational knowledge physicians receive. I also hold multiple disaster life support instructor certifications and served 17 years in emergency management roles.
How does psychology expertise help with copywriting?
Psychology training teaches what motivates people to take action. I studied physiological psychology and cognitive psychology at Emory, learning about behavioral patterns, decision-making processes, and emotional triggers. This means I don't just write accurate medical content - I write content that connects emotionally and persuades intellectually. I understand why people resist change, how to overcome objections before they arise, and how to structure information so it's memorable and actionable. Good copywriting isn't just about facts - it's about moving people to act on those facts.
Can you write about complex medical topics?
Absolutely. My graduate medical training included neuroscience, anatomy, physiology, pathophysiology, and pharmacology. I can write accurately about everything from cardiovascular disease to hormonal imbalances to neurological conditions. More importantly, I can translate complex medical concepts into language your audience understands without dumbing it down or losing accuracy. This is crucial for maintaining your credibility while making your content accessible to non-medical audiences.
Do you understand healthcare compliance and regulations?
Yes. My medical training included understanding healthcare regulations, and my business experience includes working with medical device and biotech companies where compliance is critical. I know what claims you can and cannot make, how to position health information responsibly, and how to write content that builds trust without crossing legal lines. This protects you from liability while still creating persuasive content. Also, I spent 7 years volunteering with the Public Health Dept, in various roles in the Medical Reserve Corps. I learned a lot then about compliance regulations, and even wrote procedures for personnel to effect compliance.
What makes you different from other ghostwriters?
Three things: (1) Medical education - I understand complex health topics most copywriters don't; (2) Psychology training - I know what motivates people to take action; (3) 40+ years business experience - I've solved real problems across multiple industries and economic cycles. This combination means I'm not just a good writer - I'm a strategic thinker who understands your business, your clients' psychology, and the medical science behind your work. And I have decades of hard-earned experience.
Who I Work With
Understanding if we're a good fit
Who are your ideal clients?
Health and wellness professionals who have real expertise but struggle with content creation. This includes health coaches, wellness practitioners, fitness trainers, nutritionists, holistic health experts, functional medicine practitioners, and medical professionals expanding into wellness coaching. My ideal client has been in business 2+ years, has proven their methods work, and is ready to scale beyond social media dependency. They value quality over speed and understand that authority-building content is an investment, not an expense.
Do you only work with doctors and medical professionals?
Not exclusively, no!
While my medical training helps me work effectively with physicians, most of my clients are wellness professionals without medical degrees. I work with health coaches, fitness trainers, nutritionists, yoga instructors, holistic practitioners, and anyone in the health and wellness space who needs credible, persuasive content. My medical background ensures your content is accurate and credible, whether you're a certified health coach or a practicing physician.
Can you help fitness trainers and nutritionists?
Absolutely. Fitness and nutrition are core wellness topics where my combination of biological sciences education and psychology training is particularly valuable.
I understand exercise physiology, biomechanics, metabolism, and nutritional biochemistry. More importantly, I understand the psychology of behavior change - why people struggle to maintain fitness routines and healthy eating habits. This means I can create content that not only educates about proper nutrition and exercise but also motivates people to take action and stick with it.
Do you work with wellness coaches?
Yes, wellness coaches are a perfect fit. Whether you focus on stress management, sleep optimization, hormone health, gut health, or holistic wellness, I can create content that positions you as the authority while building your email list. Many wellness coaches struggle with being perceived as "less credible" than medical professionals - my medical background helps solve that by ensuring your content is scientifically accurate and professionally positioned.
Are there types of clients you don't work with?
Yes. I don't work with: (1) Multi-level marketing businesses, (2) Anyone promoting unproven or dangerous health claims, (3) Supplement companies making questionable claims, (4) Businesses focused solely on weight loss pills or quick fixes, (5) Anyone who wants me to write misleading or manipulative content.
I only work with ethical professionals who genuinely help people and stand behind their methods. If your business model depends on misleading people, we're not a fit.
Do you work with clients internationally?
Yes, I work with English-speaking clients worldwide. All work is done remotely via email, video calls, and cloud-based collaboration tools. However, the content I create is optimized for U.S. audiences and uses American English spelling and conventions. If you're based internationally but serve U.S. clients, we're a great fit. If you serve primarily non-U.S. audiences, we'd need to discuss whether my style and approach match your market.
Results & Strategy
What you can expect from working together
How do Educational Email Courses build my email list?
Educational Email Courses work as "lead magnets" - valuable free content people exchange their email address to receive. You promote the course through social media, your website, paid ads, or other channels. Interested prospects sign up, providing their email address. They receive one lesson per day for 5-7 days, learning valuable information while experiencing your teaching style and expertise. By the end, they know, like, and trust you enough to book a consultation or purchase your services. Typical conversion rates are 15-30% from course completion to consultation booking.
Why should I focus on email instead of social media?
Social media is "rented land" - the platform owns your audience and can change the rules anytime. The social media channels invited businesses to 'utilize' their channels, only so they could get them dependant on "building their audience" there, then start charging outrageous fees for ads. And they're only getting more expensive. Not to mention, they can shut you down any time--there are examples of that.
In contrast, YOUR email list is "owned land" - you control it completely. Algorithms can't hide your emails. Platforms can't shut down your list. Your email list is an asset YOU own, can take with you, and can sell if you exit your business.
Plus, email has a 36:1 ROI (every dollar spent returns $36) versus social media's unpredictable returns.
Smart business owners use social media to BUILD their email list, then focus on email to GROW their business.
How long until I see results from content marketing?
Expect 90-180 days for significant results. The first 30 days focus on creating your core content (Educational Email Course, initial articles, landing pages). Days 30-90 are about promotion, list building, and optimization. Days 90-180 typically show clear ROI as your email list grows and converts. Some clients see results faster - one wellness coach booked $47,000 in consultations within 90 days. But sustainable growth requires patience and consistency. This is a long-term strategy, not a quick fix.
Can ghostwritten content really build my authority?
Absolutely - IF it's high-quality and published consistently under your name. Readers don't care who typed the words; they care about the value and insight. Many recognized authorities use ghostwriters. What matters is: (1) The content reflects your genuine expertise and voice, (2) The information is accurate and valuable, (3) You stand behind everything published under your name. I capture your expertise and present it professionally. You approve everything before publication. The result is content that sounds like you, represents your knowledge accurately, and builds your reputation as THE expert in your niche.
What kind of results do your clients typically see?
Results vary based on market, offer, and execution, but typical outcomes include: (1) Email list growth of 50-300 new subscribers monthly through Educational Email Courses, (2) Conversion rates of 15-30% from course completion to consultation booking, (3) Significant reduction in time spent on content creation (20+ hours monthly), (4) Improved positioning as industry authority with published articles, (5) Revenue increases of $30,000-100,000+ annually from improved content strategy. The key is consistency - clients who commit to the strategy for 6-12 months see the best results.
How do you ensure the content matches my voice?
We start with a detailed intake process where I learn about your background, teaching style, favorite phrases, and communication approach. I review existing content you've created (videos, posts, emails) to understand your natural voice. Then I write samples for your approval, making adjustments until it sounds authentically like you. Most clients are amazed at how well I capture their voice - that's the art of ghostwriting. If at any point something doesn't sound like you, we revise until it does. Your satisfaction with voice and tone is guaranteed.
Working Together
How many clients have you worked with?
I've been in business consulting and strategic communications since 1996, serving diverse clients across multiple industries. I specialized in health and wellness ghostwriting after intensive training with AWAI's top copywriters. Rather than focusing on client count, I focus on delivering exceptional results for each project. My published articles and AWAI verification demonstrate the quality of work I provide. I'm selective about who I work with - I only take on clients where I'm confident I can deliver substantial value and achieve meaningful results.
Are you just starting out?
Far from it! I founded ITG Business Solutions in 1996 and have four decades of professional experience. I recently specialized in health and wellness ghostwriting after training with industry leaders. The difference is: I'm applying deep, seasoned expertise to a focused niche - not learning the basics of business, psychology, or medical topics. You're getting an experienced professional who has specialized, not a beginner. My medical training is from the 1980s. My psychology degree is from the 1980s. My business experience spans 40+ years. I'm bringing all that knowledge to bear on your content challenges.
What if I'm not happy with the content?
Revisions are included. If content doesn't meet your expectations, I'll revise it until it does. Most projects require 1-2 revision rounds to perfect voice and messaging. If after good-faith revisions we can't reach satisfaction, I'll refund the portion of payment for that specific deliverable (doesn't apply to completed, approved work). My goal is your complete satisfaction and business success - if the content isn't working for you, it's not working for me either. That said, 95%+ of clients are delighted with first drafts after minor tweaks.
Can you guarantee results?
Nobody can guarantee anyone's business success. There are too many factors - your market, your offer, your pricing, your promotion strategy, your follow-up, etc.
What I can guarantee is quality content that's medically accurate, well-written, and strategically sound. I can say with confidence: if you implement the content strategy I create, promote it consistently, and follow up with leads effectively, you WILL see improved results. Most clients see significant ROI within 6 months. If you're looking for someone to guarantee overnight success, that's not realistic. If you're looking for proven strategy executed expertly, that's what I deliver.
Still Have Questions?
Let's talk about your specific situation
Schedule a Free Consultation
Not sure if we're a good fit? Want to discuss your specific challenges and goals? Schedule a free 30-minute consultation where we can talk about your business, your content needs, and whether my services make sense for your situation. No pressure, no obligation - just a helpful conversation about your options.
Contact Me Today