About Jeff P. Jackson
The Renaissance Copywriter
DBA The Renaissance Writer
AWAI Verified -- by those top in their field!
I've often been called "A True Renaissance Man"
I specialize in helping Health and Wellness businesses distinguish themselves from their competition, build trust and authority, and to help them operate efficiently and scale profitably.
Most practitioners at the intersection of neuroscience, leadership, and human performance know exactly what they do — but struggle to explain it to the patient who needs it most.
That's where I come in.
I'm a ghostwriter with graduate medical and neuroscience training (Emory University), 25+ years of professional writing experience, and a clinical background that includes EMT work, NDLS instruction, and decades of boots-on-ground emergency management experience. I understand the science behind what you do — which means I can translate it without dumbing it down.
Problem Solver at Heart
I'm originally from Atlanta, GA. The reason I'm called a true Renaissance Man is because I've been blessed with many talents. I see the world as an an artist and as an engineer. I have developed a vast library of skills & abilities, and a wide yet deep breadth of knowledge. I've always been perseverant, and I lead by example, so I believe that's why I've earned so many accomplishments and awards.
And, that's why, over the years, I've been able to offer so many varied services to others, from artistic ventures to technical analysis and solutions.
Nowadays, however, I am focused on medical ghostwriting, specifically to help those in the Health and Wellness industry, and even more specifically, Functional Wellness practitioners.
About AI
Of course, I utilize AI to accomplish many of those tasks, because...why not? I never ask AI to "write for me." Instead, I start by asking lots of questions, then, after considering the output, I'll question why something that I happen to know about wasn't included? The result is that the AI will usually have an "epiphone" because I brought up something it hadn't considered, so it'll have to go find it, and reconstruct it's whole reply to my initial questions. It usually opens up a totally new story.
You see, that proves that AIs don't "know" everything!
The end result of all this RESEARCH is that, only after that -- do I start writing. I often use AI to help me organize my thoughts, which is essentially a time saver.
The end result is MY WRITING. MY IDEAS, MY PERSPECTIVES. (After 70 years of a full-life of experience.)
However, when I'm ghostwriting for a client, of course I write about YOUR IDEAS, in YOUR VOICE.
The bottom line is, I use AI as a tool (for research), not a substitute for talent or experience.
I've always believed in "under-promising and over-delivering."
And my mission in life is to help others.
At the heart of it all, what I do best is solve problems. I do that by immersing myself to get a good assessment of how a business is actually working, with an eye on the "bottom line." I compare that to what it needs--that which makes a business successful. Then I use my laser focus to determine what factors are bottlenecks, standing in the way of success.
So every client gets a "custom experience," suited to their needs.
My observations, and conclusions of my analysis are often not obvious, even to the business owner or CEO. Often what I reveal to an owner or CEO is a revelation to them. But--once revealed, the problems become obvious. The next step is an innovative solution.
You see, I learned very early in life the value of self-discipline. While others may have railed against it, I saw it as an asset, and embraced it.
I can say, without any hesitancy, that my whole life has revolved around developing that self-discipline, resiliency, and perseverance that makes me "me."
I truly believe that accounts for my life being so blessed and fulfilling.
In the end, what truly sets me apart, besides my extensive skills and expertise, is my "personal branding," which I have built over the entire course of my life.
This includes my "work ethic"---including my integrity, self-discipline, perseverance, and other traits, that people are gratified to rely on.
I always enjoy helping others, without expecting anything in return.
(The unexpected benefit from that is that people often feel indebted to me, so the "good karma" always comes back around!) 😁
How I Serve You
At this point in time, I've chosen to specialize in a core of essential tactics (services I offer) that support the strategy of owning your list of customers. I've identified this strategy as being essential, and especially in need right now, when so many are depending on social media "followers" (which is equivalent to renting your list, at best). OWNing your list is THE most important factor to growing an online presence to the point where your customer base is large enough for your business to be "stable" and lucrative, and to ultimately scale properly.
All the other tactics (services) I offer are built to support that goal.
But, in order to build your list, you first need to build trust and authority, so my services are also designed to accomplish that goal primarily.
Ultimately, I leave you with a list of accomplished goals, and various assets, like a library of "evergreen" topics that have proven themselvew to be successful, and various articles and emails that I have written & published on your behalf, that you can re-use over and over. You can "re-purpose" them any time, in any way you like.
I still reserve time and energy to provide other services where needed. Variety is essential for creativity to flourish!
The best way to start out is with a consultation. Why?
See the section "No Two Practices Are in the Same Place" at the top of the Services page.It explains why a consultation is the best way to start, so I can adjust my approach to your specific needs.
Background & Expertise
Education & Medical Research
I earned my BS in Biology and Psychology with emphasis in Chemistry, Cell Biology and Physiology, and completed Graduate studies and research in Medicine and Neuroscience at Emory University in Atlanta. I spent 12 years performing Medical research, including developing a wearable device for helping to characterize neurological movement disorders.
Systems Engineering
I got tired of working (mostly) by myself, inside a lab. After discovering a talent for solving technical hurdles, I transitioned to systems engineer and integrator. I moved from medical research to business applications, and I was relied upon for decades to solve problems ranging from technical "speed bumps" to overall process redesign. I have an excellent track record for success.
Emergency Response
Besides my graduate training in medicine and neuroscience at Emory University, I've earned certifications as an EMT, with experience in an ER and "911 runs." I've worked as a credentialed NDLS Instructor. I earned a diploma in Network Engineering, and an Extra-Class FCC License as an Amateur Radio Operator with specialty training in Emergency Communications. I've put my Engineering and RF communications expertise to use volunteering for Emergency Management, Disaster Response (and law Enforcement) organizations for decades. After earning more credentials in Emergency Management, Incident Command, and HAZMAT Response, I spent 25+ years volunteering my technical and leadership skills to civil and military emergency response agencies, earning the Humanitarian Award three times, and many other official commendations and awards.
Writing & Communication
I joined AWAI and continue learning from top professionals.
I've taken "self-study" courses, as well as courses taught by those who are top in their field, getting "AWAI Verified" in "White Papers," "Sales Enablement," "SEO Content Writing" and "Strategic Marketing Partner."
Over my lifetime, I have written everything from corporate policies to cartoon strips, and "After-Action Reports," and published in scientific journals, college textbooks, industry journals, and professional magazines. I am a member of the Professional Writers Alliance.
Overcoming Obstacles
In high school, during a bout with sciatica, I was diagnosed with a painful inflammatory autoimmune musculoskeletal disease. I had always been an athlete, so I continued in that vein, struggling against the disease.
I didn't let the morning stiffness limit my activities, and I continued leading an active life in extreme sports.
Around 10 years later, I started having daily pain, and early in 1980, the pain started waking me up in the middle of the night, after only 2 hours of sleep. This has turned out to bring on a high chronic allostatic load, yet 'somehow' I have managed to avoid the catastrophic consequences that would be expected. I attribute that fact to my concurrent, ongoing personality modifications. (Want to learn more? See my Substack blog here)
I was in college at this point. A full-time student, working a full-time job.
I had to start limiting some of my more extreme activities, and to find new hobbies that I could be excited about. Over the years, no matter what I've tried, this pattern has continued.
I learned how to manage these "obstacles," without letting it change who I was. My whole adult life, I've had daily, incapacitating pain, growing worse every year, and only getting 2 hours of sleep per night.
I've always had more energy than others, but in my 40s, I noticed it started draining my energy. As the disease has progressed, I've had even more pain, too--continuing on a daily basis. Now it has been over 45 years, and I still only get 2 hours sleep per night. And I still find myself having to limit my activities.
Overcoming Obstacles (cont'd)
However, most people, even colleagues and friends, have not even known about my life of pain and lack of sleep. I've always had the philospohy that it is "my burden to carry," and that everyone else has their own "burden," which might seem insurmountable to THEM.
I continues to have my upbeat, optimistic and open-minded personality, bringing joy to those around me. People describe me as "affable."
Recently I have decided to teach others how to enjoy their lives more by overcoming any obstacles or limitations that might block their fulfillment.
To that end, I publish 2 blogs on Substack:
The first is "Getting Grounded" found here to teach people how to cultivate the traits, habits, and other behaviors that were not mentored to them during their formative years. What I refer to as, "What was lost between generations."
The second is called "Brain Engage," and is here
which teaches people self-directed transformation, to gain control of their unconscious mind, in order to be successful at anything they desire!
Both blogs work together, and they're FREE to subscribe to.
Skills & Creative Pursuits
Technical Translation
People say I excel at translating "techno-speak" concepts into "regular, everyday knowledge and terminology" that anyone can understand. Because of my ideas, humorous anecdotes and encouraging, positive approach, I'm often asked to speak to various groups.
Creative Arts
As an artist, I used to draw entirely freehand, but now I utilize computer programs and even AI to create images. I enjoy writing and playing music, especially on my guitars, plus painting and woodworking when the need or inspiration hits.
Photography
Photography is a lifelong pursuit that I got from my dad, a professional Medical Photographer. People say that I "capture a unique perspective" of scenes. I have even sold prints of some of my photos over the years.
I am an FAA-Certified & Licensed drone pilot, and I have used this skill with aerial videography to serve survivors of a hurricane and the US Army Corps of Engineers.
Electronics & Automation
I enjoy developing designs in electronics, often with analog sensors and microcontrollers, especially in automation and robotics fields. I started learning this skill in 1985 while I worked in medical research, when I had to automate experiments and build specialized amplifiers for biosignals.
Personal Life
I currently reside in South Carolina with my wife, Brenda. I like to call myself a musician, and I enjoy expressing myself with my guitar whenever possible. As an FCC licensed Extra-class Amateur Radio Operator (AI4RV), I also volunteer my knowledge, skills and abilities when needed for public events, emergency operations, and just plain fun & mentoring.
Over the years, I've had many hobbies, from backpacking to SCUBA, jumping from tree to tree (like a squirrel), and all manner of crafts. I have to limit myself now to more sedentary activities. I enjoy time with family and friends. I always enjoy the company of my critters, too. Especially our cats, and previosly our bird, Tiki (RIP). When space is not a limitation, maybe we'll have some dogs again!
Meet Jeff Jackson
Jeff receiving awards from Medical Reserve Corps
Jeff with "The Bird" (self-named) and "Randy" (baby squirell)
(Even after Randy moved outside as an adolescent, he kept a small bird as a 'best friend.' He made friends with a wren who followed him everywhere.)
Casual Photo by Brenda on their screened porch